I occasionally wonder just how profitable photography workshops are. Michael Reichmann has helpfully provided some useful information for us!
Check this out Reichmann and Biggs Galapagos Workshop.
The price for the workshop is $9995, for a maximum take of $119,940 gross.
If you google a little, you will find that the charter company runs two web sites. The one Michael doesn't link to has prices. You can buy this exact cruise rack rate for between 5 and 6 grand, depending on cabin. You don't get to wander around with Andy and Mike, though. You do get to wander around with the naturalist in all the same places. Andy and Mike are paying $72,450 for the charter, which includes pretty much exactly what they're calling out in their glowing description. There's a little ambiguity surrounding alcoholic beverages (not included in the charter, but Andy and Mike say "all meals and drinks"). Basically all that crap they talk about in the description of the awesome cruise is just included by the charter company as part of the basic package. I can find no extras, apart from possibly booze, that Mike and Andy are arranging. They're buying a charter for $72,450, and attempting to resell it for $119,940, which is pretty nervy, I'd say.
So anyways this looks a lot like a net of $47,490 to Andy and Mike, if they can fill the workshop. Note that there will be 14 (12 paying, plus Andy and Mike) participants, and there are 9 cabins. I wonder who'll be getting cabins to themselves.
"There will be no classroom sessions, no lectures, no slide shows, and most importantly — no unnecessary egos. We will all work closely together, sharing our knowledge and experience." Or to put it another way, "We won't be doing much of anything except wandering around with you. You'll be paying about a $4500 premium over rack rate for the pleasure of our company, and possibly a T-shirt."
Now, according to the web site with prices, they had to front 20% to nail down the dates, so they're out of pocket $14,490 right now and they could lose it. If they need to cancel, the charter company is gonna take $7245 and pocket it, and they'll take the rest if they can't resell the charter week to someone else. So, there's a legit risk.
Notice, though, the incredibly stringent terms. The charter company wants payment in full 60 days in advance, Mike and Andy want it 90 days in advance, and so on. So they're hedging and leaving wiggle room, throughout. These guys need to sell 8 spots to make their nut and get a free vacation to the Galapagos. If they can sell all 12 spots, they're gonna clear 30-40 grand for handholding some rich wannabees for a week and making a few phone calls.
Nice work if you can get it.
"Andy and Mike are paying $72,450 for the charter"
ReplyDeleteProbably a lot less. If you book the complete ship, you get a discount.
That is the discount rate! It's helpfully given right on the ship's site, how much to charter the whole thing. That's what makes this so cool, the finances are completely transparent! They might have still negotiated an additional discount here and there, I suppose,
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