If I ran a camera company, I would do these things.
I would perform market research to determine who is, or might in future, buy a camera, and what their buying criteria are. I can just buy a handful of reports to get most of this.
I would then segment the market, generating descriptions of groups of potential buyers with similar key buying criteria, who talk to one another. This may mean they attend the same parties, or that they read the same blogs, or that they literally talk to one another.
Then I would size the potential of those market segments and match them against my ability to deliver one or more Whole Products which meet or exceed the key buying criteria of the segment.
Then, if there appeared to be a viable path forward, I would start building those products.
Why would I do this? Because this is how business is actually done. Failure to recognize that there are multiple market segments with radically different buying criteria is universal along photography bloggers, which is why every single blog post purporting to perform industry analysis is stupid and why most of them are not even wrong.
This is why all these jerks are not running Nikon, they're writing blogs.
The reason I am not running Nikon is because I've actually done some of the above and I find it to be roughly the worst job in the world. Except for farming and mining, which are definitely even worse. Nikon keeps calling and I keep turning them down.