I'm going to provide a handful of definitions, basically because I had to look all these words up. I mean, I knew roughly kinda what they meant, but not, you know, the details.
- agitprop - A portmanteau of "agitation" and "propaganda", essentially propagandist art nominally intended to stir people up.
- didactic - Intended to teach, specifically a moral lesson.
Jörg starts out well, making the point that Art with a capital A communicates, but often somewhat vaguely, in ways that may be hard to put your finger on. He asserts, correctly I think, that good art and agitprop, if not actually opposites, at any rate tend to be in opposition. Agitprop is clear, it communicates but one message, without much ambiguity (or depth). I suspect Jörg's complaints about didactic/agitprop "art"are more or less squarely directed at Lewis Bush's "It's Gonna Be Great" show, which was just a bunch of "hurr hurr I photoshopped Donald Trump to look like an idiot" material. Boring, stupid, simple repetition of simplistic leftist narratives. You don't have to look very far to find tons of this sort of thing, though, so maybe Jörg had something else in mind.
Then we move onwards to the assertion that the Bechers work was didactic, which I find interesting but am not sure I agree with. What moral lesson are we to learn here? To my eye, the Bechers were simply insisting that certain objects were interesting, without any particular judgement about what's interesting, about what lessons we are to find in these objects. We could project our own ideas, certainly, and I assume they had their own ideas, but ultimately it's just a bunch of pictures of buildings.
But hold on to that. Whether or not the word "didactic" applies is largely irrelevant here. The point is that, at least in my opinion, the Bechers are expressing a simple idea, namely, "these are interesting", without insisting on a specific reading, a specific moral point of view, or really anything of that sort.
Finally we get to the review. The book he reviews, by the way, is $45, which seems truly incredible for a book with this amount of hand work. I almost want it for that alone, except the content is completely uninteresting to me.
This book is didactic. In fact, it is agitprop, despite Colberg's notion that it is not. He is here betraying himself, allowing his weakness for overproduced photobooks to overrule his obviously good sense. He claims that the book functions because of "the surprise" that the pictures in it are not microorganisms, but instead bits of plastic floating in the ocean, which might be OK except that the publisher lacks the strength of character to make it a surprise. The reveal is right there in the blurb.
While the book itself may not insist on a specific moral lesson here, the fact is that it's being published today, now, when the only reasonably interpretation is that it's yet another piece of self-conscious art about how terrible it is that there's a bunch of plastic in the ocean. We may take it as given that the artist thinks we should legislate the use of plastic bags and so on.
There is in fact almost no disagreement about what is surely the central thesis of the book: "plastic bits filling up the ocean is bad." The points of disagreement are entirely about what should be done about it, with one side claiming that the invisible hand of the market will cure this problem as soon as it's done curing every other ill, and the other side saying that we need to legislate and regulate heavily. I side with the latter, but that does not make me love this book.
While I have not seen the book myself, it is transparently a rather twee concept wrapped around a simple repeat of one of the standard pages of leftist political narrative. I don't like Donald Trump, and I disapprove of plastic bits in the ocean, but simply repeating the same stories is just propaganda, and not very effective propaganda at that. Neither "It's Gonna Be Great" nor "Beyond Drifting" are going to create change. Neither are going to connect with their readers in interesting ways. Both are pure preaching to the choir, one with, I admit, production values that appeal far more to me than the other.