Welp, I'm not ready to call it a dead horse yet, but the signs are not looking good.
So far Josh Reichmann has shown himself a prolific writer on the subject of his buddies. The latest, Adam Krawesky, is a photographer and a dancer! But wait, according to linkin, he's also a web developer. Yep, a web developer who shoots street in his spare time. We've never seen one of those before. The pictures are exactly the sort of thing that appeals to a guy who has spent very little time critically looking at photographs. Reichmann compares the pictures (well, his partner, Irene, does, and Josh agrees) to Kurosawa which is frankly absurd, besides being beside the point even if it weren't ludicrous.
The photos shown in the article, Adam Krawesky, date from 2011 or earlier, and I can turn up no evidence that Adam has taken a photograph of any kind in the last 3 years and change. Note that the article links to the the artist's web site, which appears to date from approximately 1995, and contains a thankfully fairly small collection of, well, something. Look for yourself, I guess. inconduit.
Now it turns out that Adam was a very minor celebrity about 10 years ago. You might not remember it, but there was an episode in 2006 where some guy in a car and some young woman on a bicycle got into an altercation on the street. See, for instance, here. Adam photographed part of the episode, which looked bad and going sideways very fast. Anyways, the pictures kind of went viral.
I suspect strongly that this was the basis of his brief flirtation with being a Serious Artist. Anyways, that's been over for years, and Adam is just some regular guy now.
Josh is two articles in to actual web site content, and he's down to this guy. No offense to Adam, but he is not a top-tier photographer. Or even a mid-tier photographer. It's not clear he's a photographer at all, and he was certainly never more than a hipster "street tog" tech guy who managed, briefly, to get some bush-league gallery to rep his work.
Krawesky was repped by Patrick Mikhail Gallery out of Ottawa for a while, but no longer appears in their list of artists.
I predict that LuLa is going to go the way of The Phoblographer. Ads all over the place. Eventually also a high density of ads disguised as "content." And lots of profiles and interviews of whatever no-name derivative junk photographers agree to let Josh use their pictures and name. It's a thing, sure, and I guess it generates a little cash flow.