My wife, after many years of doing financial planning under the aegis of other firms, has gotten around to starting her own practice (* see below for details) and I am assisting in small ways with a little marketing support, occasional errands, and shooting "stock" photos for her weekly blog posts. She writes about things like how best to save for college, what to do with a not-very-good 401(k) plan, stuff like that. Things her target market might find interesting.
So I've been shooting pictures to illustrate each blog post's idea. The pictures function, perhaps, like a subtitle, a repetition of the theme in other words. It's a lot like Art with a capital A, interestingly. There's a very clear concept, and you get one picture to illustrate it. There's also branding/corporate identity to consider, so I try to make the pictures a little "fun", and to hit the corporate colors.
My wife's financial planning practice is targeted at Moms in High Tech (in the USA), a specific niche with a pretty specific set of needs. If you're a Mom in High Tech, or a Parent with job that has weird compensation models, or a Woman in High Tech, you might find my wife's services and service model useful. Drop me a note at firstname.lastname@example.org if so, I'll introduce you. She is way nicer than I am.