I made some specific predictions in April about a new product from Hasselblad. I will quote them here, and evaluate how I did:
Must fully embody Hasselblad's brand and look the part. Strong branding, which implies 1) strong design notes from Hasselblad's history, 2) an imaging system with perceived very high quality.
Nailed it. This wasn't very hard, though. I didn't think it would look QUITE so much like a classic 'blad from the front, though. But the whole "they're just going to repeat the Stellar/Lunar debacle" people are dumbshits, and are proven to be so. Take that.
Object of desire/Status symbol. Therefore portable, sleek, beautiful. Broadly desired. Not a camera for camera nerds, but a mass-appealing (but not mass-available!) imaging system. Purse-sized, one hand-sized.
Nailed it. Nailed it HARD. This was not easy to see without thinking pretty hard about things. Nobody else, to my knowledge, was thinking "small" (but the damn thing isn't light).
Slick user experience, social media, cloud connected. Phone-like ease of use. Friction-less photo/video sharing.
Unknown. New UI, obviously, which looks quite phone-like.
A small camera, with excellent but not earth shattering technical specs. Definitely does video.
Very Specific Predictions
Design notes: leatherette+chrome/cube/space for a clearly visible logo/slanted-rear screen, non-removable lens that is nonetheless obvious, prominent.
Nailed the design notes, but a clean miss on the slanted screen and non-removable lens. Hasselblad went for photo forum credibility with interchangeable lenses rather than a non-removable zoom. Probably a smart choice?
Size: easily held by one hand, about 300 grams.
Physical size about right, but this damn thing's heavy. 725 grams, body only. One hand-able, but not for any length of time, and the delicate beautiful women won't like it.
System: Touchscreen, syncs with app on your phone (NFC/bluetooth?) for seamless "one-touch" (or nearly) connectivity.
Touchscreen (an easy guess) yes. A miss on the connectivity, although it does have WiFi.
Price: $5000 US.
In the ballpark, but barely. This might not be a clean miss, but it's a single at best. We're talking $12K for a system, ow. Mass-appealing, NOT mass-available.
Per wants to sell 100,000 of these things(?) in the next couple years. And you know, he might. Maybe. I think the gearheads at Hasselblad won this round, and that may prove to be a mistake. This camera is an enthusiast's camera, but there's very little to put it into the purse next to the dog. There doesn't seem to be anything to make professionals particularly want it, the video appears to be a joke (H.264, 24fps?!) and it's Yet Another Lens System, I think.
This is exactly what they say it is, a prosumer camera, aimed at the enthusiast with too much money. Which is a shrinking market.
Is this another halo product? Is there a baby brother coming along?