The Mainstream White Cube art community is a curious beast, at least on the photography side.
It seems mandatory for members of the community to deny membership (Fight Club?) and indeed
to denigrate the community and its mores. Lewis Bush has made a kind of a career out of bitching
about White Cube Art, while simultaneously feasting on its meagre provender as often as possible.
Jörg Colberg lunges relentlessly back and forth between complaining about it and wallowing in it. Most of his
output is the vague waffle that is the standard "critical writing" that emerges, but occasionally
he really goes off on a rant and decries the whole thing causing me to think "why are we not
more sympatico?" (Jörg hates my guts, which I have absolutely earned, but we do think along
the same lines from time to time.)
The C4 Journal people, both of whom I know slightly, seem to be thoroughly grounded normal-ass
people, who nevertheless engage is a lot of the vague waffle and identity-driven "criticism" that's
expected. Most recently, as commenter David S. pointed out, they published a review of Lewis Bush's
book; a review written by Lewis Bush for some reason. The reviewer seemed to think the book was
pretty good. Interestingly, the review specifically addresses a few questions I had about the book,
so that's nice! I see you, Lewis, and I appreciate the response! Drop me an email some time.
The whole thing leads me to suspect that everyone inside the White Cube hates it, yearns to
rebel against it, and yet cannot because however slender the gruel, this is where the trough is.
It appears to be a prison of their own making!
There's a vague notion that it's Deutsche Bank and so on that are driving the thing, the Large
Capitalist donors that Force Us to be such worthless idiots!!!! Except that Deutsche Bank
doesn't, itself, give a damn what you do. They fund this stuff on the advice of... you guys.
The funding decisions are ultimately made by more or less the same self-hating White Cube denizens.
If I were making a prison for myself and my friends, it would be a lot cooler, and a hell of a lot
more fun. This one seems really dismal.
My Cube would be pink, there would be loud music, and we'd make fun of one another relentlessly. Also,
we'd make cool-ass art that doesn't suck.