The awesome new Medium Format eMagazine (that is to say, blog) is live! It's so exciting. For a mere $25 a month you can read the wise words of the likes of Lloyd Chambers, Ming Thein, Patrick Laroque helping you rationalize the breathtaking sums you have spent on a perfectly ordinary camera.
Here is editor-in-chief, or whatever he styles himself, Olaf Sztaba, in a piece entitled "50 Shades of MF" about why he shoots medium format.
Here is what is the most appealing to me when working with medium format. I can capture and depict light in multiple dimensions and with variety, which I was not able to do with my other cameras. A new, sort of grey area has appeared – 50 shades of it! Yes, this is the visual sphere which the cellphone crowd will not give a damn about but I do! I call them transition strokes when light changes, bends and submerges into coexisting elements in the image. In most cameras, this metamorphosis is rather abrupt and loud. In the medium-format camera, it takes the form of “melting” (I stole this word from Patrick La Roque :)) as if there was no border – no beginning or end. Your eyes wander without interruption between shadows and highlights. The light becomes liquid and perpetually spills over. This allows the photographer to blend light and shadow in a way that was not possible before. It reminds me of recording and listening to music.
This does not, as nearly as I can tell, mean anything except give me your money, fools, GIVE IT TO MEEEEEEEE.
Damn right it's like recording and listening to music. This is straight out of the audiophile playbook. Invent some undefined and indefinable terms, "transition strokes", and the wax on poetically about them, and the experience of them. Be sure to slip in a diss to anyone with lesser equipment and lesser senses who are unable to see the wonder of the Emperor's New Transition Strokes.
The reference to the famous BDSM themed novel, and the phrase "transition strokes" makes me go "hmm". What is stroking whom and in what way, here?
Or, really, it might be simpler to list what is not getting stroked.