Here's a guy who is wildly underrated, in my opinion. He does different things, but the one I am most interested in is his review of photobooks. He buys a lot of them, does unboxing videos — in which you get to watch as he leafs through the book, which is often very nice — and writes straightforward reviews. His reviews are far less pretentious than mine, and thus arguably a lot better.
Indeed, James is a man almost entirely without pretensions, as near as I can tell. His lack of pretension makes it easy to dismiss him as unserious, or un-useful, but both of those things are wrong. I don't attend to his work enough, and I hope to fix that.
Here's a link to James' Photobook Reviews which is a deep archive of very useful reviews and videos. Recommended.